Anthony Carrabino

I'm Anthony Carrabino, a B2B SaaS marketing leader who has driven growth at Microsoft, Imperva, and three tech startups, all leading to profitable exits.

At Imperva, my DemandGen content strategy helped grow ARR to $300M with 15% YoY growth, contributing to a $3.6B acquisition by Thales.

I created DemandGen Systems to help other DemandGen teams modernize and grow using my proven Content-Based Marketing™ system.

CBM™ is an expert-driven, AI-enabled SaaS that creates high-quality top-of-funnel content to engage anonymous B2B buyers at scale.

The result is 1) top-of-funnel growth 2) more qualified leads and 3) improved bottom-of-funnel performance for both ABM and Product-Led strategies.

CBM is currently available for select clients only. Connect with me on LinkedIn to learn more.

Scalable, high-quality content-marketing SaaS for DemandGen teams.

2024 - Present

Head of DemandGen campaigns, driving $300M ARR in cybersecurity.

2021 - 2024

Award-winning creative B2C marketing agency for SMBs.

2010 - 2021

Group Product Manager for SQL Server at Microsoft (NASDAQ: MSFT)

2007 - 2010

Founder and co-founder of three successful tech startups.

1999 - 2007