Driving product marketing strategy across Onit's full line of AI-native SaaS products with a focus on messaging, positioning, enablement, launch and GTM motions.

Our Content-Based Marketing™ system (CBM) uses automated workflows and AI-enabled content production to create engaging scalable B2B content that converts. The result is consistent top-of-funnel, mobile-friendly B2B marketing campaigns for LinkedIn and other B2B marketing channels that drive crucial on-platform engagement with prospects.

CBM enables DemandGen teams running Account Based Marketing (ABM) or Product Led Growth (PLG) strategies to grow top-of-funnel engagement and accelerate bottom-of-funnel performance.

Clients include Semrush (NYSE: SEMR).

Providing content automation strategy with AI tools and GPTs across multiple platforms, growing TOF engagement. Deliverables include campaign structure, paid/organic workflows, funnel acceleration and ABM expansion.

Led global DemandGen campaign team. Developed and executed ABM full-funnel content marketing strategy spanning content creation, LinkedIn, Live Events, Webinars and email campaigns.

Increased reach and engagement, higher conversions (MQAs), accelerated ABM funnel and grew pipeline. My consistently high-performing content marketing campaigns fueled our DemandGen and ABM success, which led to a $3.6B acquisition by Thales (OTCMKTS: THLLY).