I develop AI product marketing automation for B2B startups, SMBs and Enterprises and my experience includes working with Onit, Semrush, Microsoft, Thales, Imperva, and other tech startups.
I developed an AI-based Content-Based Marketing™ strategy (CBM) that helps B2B companies and DemandGen teams scale and grow ABM and PLG programs. At Imperva, CBM grew ARR 15% YoY to $300M, which contributed to a $3.6B acquisition.
My CBM system and AI workflows create extensive Product Marketing assets and GTM content that together engage anonymous B2B buyers consistently and at scale, resulting in:
Director of Product Marketing for Onit's enterprise legal management platform and suite of products, agents and AI workflows.
Driving product marketing strategy across Onit's full line of AI-native SaaS products with a focus on messaging, positioning, enablement, launch and GTM motions.
2025 - Present
Founder of Prodlex, an AI-powered product marketing platform that turns product knowledge into a full catalog of messaging and go-to-market assets. (visit).
I lead product marketing at Onit and founded Prodlex. I have spent more than 20 years building software, marketing complex technology and bringing enterprise SaaS products to market.
Prodlex is an AI-powered product marketing platform that lets a tech founder, a small startup with limited marketing resources, a professional Product Marketer or a team of Product Marketing Managers turn product knowledge into a catalog of messaging and GTM assets. Producing the equivalent breadth and depth of integrated assets manually using AI (Claude, OpenAI) is not practical. Delivering a cohesive suite of marketing assets in minutes, with the confidence that they are of high-quality and rooted in truth, is not easy. I led one of the biggest product marketing teams at Microsoft and know exactly what it takes to build and deploy world-class marketing assets.
Prodlex can take a PRD, plus some support files and generate 50+ marketing assets in about two hours. All integrated, all based on product truth, with consistent brand voice, industry voice, marketing themes and much more. Contextualized ICPs and Industries bring "target marketing" to new levels. Pipelines generate a series of related assets in one click, also turning what could be a detailed AI session into a single clear task.
Over the past two years, I have evolved Prodlex alongside advances in AI, leveraging the various AI tools and techniques into a cohesive product marketing machine called Prodlex. Reservations are now open for the Prodlex private beta planned for later this year. The app functionality is working, I use it daily. The focus now is to make it ready for public use.
2024 - Present (On Pause)
Marketing workflow automation and AI content creation for Founders, Startups, SMBs and enterprise Demand Generation teams. (visit).
Our Content-Based Marketing™ system (CBM) uses automated workflows and AI-enabled content production to create engaging scalable B2B content that converts. The result is consistent top-of-funnel, mobile-friendly B2B marketing campaigns for LinkedIn and other B2B marketing channels that drive crucial on-platform engagement with prospects.
CBM enables DemandGen teams running Account Based Marketing (ABM) or Product Led Growth (PLG) strategies to grow top-of-funnel engagement and accelerate bottom-of-funnel performance.
Clients include Semrush (NYSE: SEMR).
2024 - Present (On Pause)
DemandGen Consultant, implementing AI-based DemandGen transformation for Semrush’s enterprise GTM team. Semrush was acquired by Adobe Nov. 2025.
Providing content automation strategy with AI tools and GPTs across multiple platforms, growing TOF engagement. Deliverables include campaign structure, paid/organic workflows, funnel acceleration and ABM expansion.
2024 - 2025
Head of DemandGen campaigns, driving $300M ARR in cybersecurity.
Led global DemandGen campaign team. Developed and executed ABM full-funnel content marketing strategy spanning content creation, LinkedIn, Live Events, Webinars and email campaigns.
Increased reach and engagement, higher conversions (MQAs), accelerated ABM funnel and grew pipeline. My consistently high-performing content marketing campaigns fueled our DemandGen and ABM success, which led to a $3.6B acquisition by Thales (OTCMKTS: THLLY).
2021 - 2024
Award-winning creative B2C marketing agency for SMBs (visit).
Branding, creative, graphic design, video production, custom website design and development, and social media marketing and advertising services. Primary clients included QSRs.
2010 - 2021
Group Product Manager for SQL Server at Microsoft (NASDAQ: MSFT)
Global developer and IT Manager audience marketing for SQL Server and Microsoft data technologies. Drove two major SQL Server product launches, achieved 20%+ YoY growth, influenced $4B in revenue.
Responsible for product and technology messaging, campaigns and evangelism. Managed Bill Gates final keynote and was recipient of rare Microsoft Gold Star award for Outstanding Contributions in Marketing.
2007 - 2010
Founder and co-founder of successful tech startups.
Co-founded Apollo database engine for developers and grew to over 100,000 users worldwide. Co-founded Cybersage and as CMO drove marketing for suite of Flash add-on tools that directly led to acquisition by Macromedia, now Adobe (NASDAQ: ADBE).
Founded VistaDB which developed the world's first fully managed database engine for Microsoft .NET leading me to join Microsoft (NASDAQ: MSFT).
