I'm Anthony Carrabino, a B2B SaaS marketing leader who has driven growth at Microsoft, Imperva, and three tech startups, all leading to profitable exits.
At Imperva, my DemandGen content strategy helped grow ARR to $300M with 15% YoY growth, contributing to a $3.6B acquisition by Thales.
I recently launched DemandGen Systems to help other DemandGen teams grow using my proven content marketing system called CBM™.
CBM™ is an expert-driven, AI-enabled SaaS that creates scalable, high-quality top-of-funnel content designed to engage anonymous B2B buyers.
The result is 1) top-of-funnel growth 2) more qualified leads and 3) improved bottom-of-funnel performance for both ABM and Product-Led strategies.
Currently available for select clients and scenarios. Connect with me on LinkedIn to learn more.