Anthony Carrabino

I develop AI marketing automation for B2B startups, SMBs and Enterprises and my DemandGen 2.0 framework scales ABM and PLG B2B marketing. Experience includes working with Semrush, Microsoft, Thales, Imperva, and other tech startups.

I developed an AI-based Content-Based Marketing™ strategy (CBM) that helps B2B companies and DemandGen teams scale and grow ABM and PLG programs. At Imperva, CBM grew ARR 15% YoY to $300M, which contributed to a $3.6B acquisition.

My CBM system and AI workflows generate quality top-of-funnel content that engages anonymous B2B buyers consistently at scale resulting in:

1) Critical top-of-funnel growth
2) Accelerated bottom-of-funnel performance
3) More qualified leads

Connect with me on LinkedIn to learn more.

Director of Product Marketing for Onit's Unity enterprise legal management platform and suite of products, agents and AI initiatives.

2025 - Present

Marketing workflow automation and AI content creation for Founders, Startups, SMBs and enterprise DemandGen teams.

2024 - Present (On Pause)

DemandGen Consultant, implementing AI-based DemandGen transformation for Semrush’s enterprise GTM team. Semrush was acquired by Adobe Nov. 2025.

2024 - 2025

Head of DemandGen campaigns, driving $300M ARR in cybersecurity.

2021 - 2024

Award-winning creative B2C marketing agency for SMBs (visit).

2010 - 2021

Group Product Manager for SQL Server at Microsoft (NASDAQ: MSFT)

2007 - 2010

Founder and co-founder of successful tech startups.

2000 - 2007